It is important to realise that advertising is just one part of the marketing process, even though it is the most visible. Advertising is the part that gets your message across. It's the part that tells people about your business and what you sell. And because it generally involves purchasing space or time from other organisations, it's also the part of marketing that costs the most.
When we develop an advertising strategy for you, it pinpoints the type of advertising that would be most effective for your industry and your budget. It also tells you where your advertisements will be placed and how frequently they will appear. Your advertising schedule might include newspapers, direct mail, billboards, television, radio and the internet.
